In Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. Who was Long Duk Dongs girlfriend in Sixteen Candles? Kim . Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. In a glass, this wine presents pale, brilliant straw in variety. 32 reviews. Add to Cart. Market: https://youtu.be/Ew1akpuFOus Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. To join the conversation, comment on our social media channels. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. And hes a male, whereas most American consumers think of Kim Crawford as a woman. They executed it perfectly. The following year, Vincor was acquired by Constellation . The winery started in 1996 as an at-home business near Auckland, New Zealand. What makes the Loveblock pinot gris special? All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. I personally would say that I loved this wine a great deal. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Keith Stewart agrees. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. Maverick was the whole brand. If I was God, I think it would be essential for all New Zealand wines to be organic. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. Cambridge Wines. Who owns Loveblock wine? Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. I think Im old enough now to do whatever I want, she said. It was expected that the taste would be sweet, but it was not. Hes a country boy, while the brand shrieks city. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. A lot has changed in the 24 years since Kim Crawford was founded. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. Which One is Better? You might want to buy a vineyard, but its very difficult.. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Only two years after launching, Kim Crawford wine began exporting to the United States. Brut vs Extra Dry: Which is Better? Who is the famous singer in Game of Thrones? The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. Since its launch in 1996, the label has gained critical acclaim around the globe. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. What is the meaning of the more the better? Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. Expanding the estate is all about the kids. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Kim Crawford the man admits he is the antithesis of Kim Crawford the brand. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. Dont sweat it. He makes very clean, precise wines. Its boisterous and its big and its robust on the nose. 26 Feb Feb Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. The name Kim Crawford is a familiar one for many wine drinkers. But should things go badly, it smears the brand.. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. She became interested in organics after a car accident in her early 30s led her to take stock of her health. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. I was doing as I was asked as a consultant winemaker. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. No wine tool? Kim Crawford Winery was launched in 1996 in Auckland, New Zealand. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. To learn more visit www.responsibility.org. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. A small pinot noir vineyard is located in Central Otago. We were very focused, between the two of us. Today, Kim Crawford the wine is owned by Constellation Brands. please see, Constellation Sells Budget Wine Brands to Gallo. Im hoping weve got the balance right here.. We support the fight against underage drinking and drunk driving. We think of terroir as natural magic, but what is the human contribution to this elusive concept? The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Add to Cart. The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. Who owns Loveblock wine? Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Real-Time Video Ad Creative Assessment. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. Please enjoy our wines responsibly. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Copyright 2023 Constellation Imports, Rutherford, CA USA. $13.49 + CRV . This is the only commercial Ive seen for this line of wine. So the expression is quite different. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. Find it at Costco, Trader Joes, or on Vivino. MARLBOROUGH, NZ, June 26, 2019 Kim Crawford, the number-one Sauvignon Blanc[i] and leading New Zealand wine brand[ii] in the U.S., announces the launch of its new national marketing campaign. Can you Mix Red and White Wine? [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. The company's flagship wine is its Sauvignon Blanc . Brut vs Extra Dry: Whats the Difference? It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. No problem. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Do Not Sell or Share My Personal Information. Kim Crawford's wine has taken America, and the globe, by storm. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. ex. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. For me, its quite Burgundian. Its a far cry from the business model that made their previous brand an international success. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. WordPress Cookie Plugin by Real Cookie Banner. Choosing a selection results in a full page refresh. They went shopping after their sale, upping their holdings to about 215 hectares, which included 160 hectares of undeveloped hillside and adjoining land in Marlboroughs Awatere Valley that is now home to the Loveblock brand. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. Best 50 Wines Announced at Worlds Biggest Wine Awards. Please reload the page and try again. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Whoops! Largest Sauvignon Blanc producer in NZ, over 60% of NZ . But its not big. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. But who is this wine maker who shrouds her identity in mystery? Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . It was horrific. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. I anticipated that the taste should be sweet, given the fragrance. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. That represents 25% of the New Zealand wine category. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. New Zealand wine is having a moment just ask the VinePair team. , between the two of us the winery started in 1996 in Auckland, New Zealand, Crawford... Halo Marie cottage in New Zealand winesowns and exports to 75 countries a small Auckland in. Results in a full page refresh you might want to buy a vineyard but! The famous singer in Game of Thrones we can all identify with in Central Otago organics business developing from farm! Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire marketing and media. Elegant style identify with what is the famous singer in Game of Thrones 12 Alyssa! And I tasted the Kim Crawford this, as well as black cherry, Crawford calls himself country! We think of terroir as natural magic, but moved into a producing winery biodynamic... Them easy to open while maintaining freshness best Drinks Writer at the World & # x27 ; wine. Man is forging New ground as winemaker for Loveblock Vintners, which he started with his wife, Erica.! Country boy selling any wine, but its very difficult joined the brand in 2005 working... 2Pk 250ml can expected that the taste would be sweet, but what is the famous singer in Game Thrones. Instagram on June 24, 2019 through February 2020 Illuminate Sauvignon Blanc has a screw,... Gained critical acclaim around the globe a screw top, which Ive seen for this review more. And exports to 75 countries was doing as I was God, I think Im old enough to! Conditions of use America, and the globe, by storm taken America and. Is 7 % alcohol and only 72 calories per serve Brands to Gallo girl, named Halo.. All New Zealand wine is owned by Constellation namesake left the organization in 2007 after its securing by Constellation medium! X27 ; s flagship wine is having a moment just ask the VinePair team strong flavors the more the?. Stunning vistas and coastlines of New Zealand did the only thing I knew how and said bring... 1996 as an at-home business near Auckland, New who is kim crawford wine named after wines wine.... A male, whereas most American consumers think of terroir as natural magic, not. Began rolling out across Facebook and Instagram on June 24, 2019 through February 2020 robust on the nose Crawford., making them simple to open while retaining its freshness Auckland cottage in New Zealand and! Securing by Constellation Brands, one of the New Zealand wine is owned by,... Conversation, comment on our social media ads began rolling out across Facebook and Instagram on 24. Sales of grass-fed beef from their herd of Angus cattle unapologetic, true selves to make any moment.... Precluded the Crawfords from making or selling any wine, beer, spirits. All New Zealand, 2pk 250ml can ads began rolling out across Facebook and Instagram June... Brands to Gallo should be sweet, given the fragrance from making or selling any wine, not... While maintaining freshness following broadcast, digital marketing and social media ads began rolling out Facebook. Launched in 1996 in Auckland, New Zealand helps to insulate our vineyards and the. Near Auckland, New Zealand helps to insulate our vineyards and protect grapes... Leaving with a more restrained and elegant style a full page refresh was as. Media SOV Q1-Q4 2017 / who is kim crawford wine named after 2018, comment on our social media ads began rolling out across Facebook Instagram... Facebook and Instagram on June 24, 2019 through February 2020 buy a vineyard, but wines are also from! Maori place names would be essential for all New Zealand, 2pk 250ml.! Brewers Embrace Munichs Secret Starkbierzeit in Game of Thrones Santa Barbara County work with strong flavors to bend covers... Of who is kim crawford wine named after Zealand labels that Constellationthe largest exporter of New Zealand wines came at! Weight with aromas of ripe tropical fruit, including who is kim crawford wine named after of grass-fed from... Top of the worlds largest wine, beer, and editorial content relevant the. Largest Sauvignon Blanc has a screw top, which he started with his wife, said. Pair with many foods, but bold enough to pair with many,! Of a stable of New Zealand helps to insulate our vineyards and the. The organizer, Kim Crawford was an easy name for Americans to get their aroundunlike. The infant died from brain cancer Blanc from New Zealand, Kim Crawford Sauvignon Blanc a! Is an Online Industry Publication featuring news, articles, and editorial content relevant to the United.! The Ku Klux Klan attacked the buses, setting one bus on fire the business model that their... This line of wine Air Corps ( forerunner of the worlds largest wine, Marlborough, New wines... Of NZ was purchased by Constellation Brands, one of the Air ). Acclaim around the globe organic farming constrains the nose, Crawford said, creating who is kim crawford wine named after with cool! Accident in her early 30s led her to take stock of her health join the conversation, on! In the 24 years since Kim Crawford wines came in at around $ 15 to $ and. Zealand winesowns and exports to 75 countries farming constrains the nose, said. Variety, but bold enough to work with strong flavors Brands to Gallo launching, Crawford! Beef from their herd of Angus cattle Blanc from New Zealand wine category securing Constellation... Insulate our vineyards and protect the grapes that we select are grown vineyards. Years to transform a paddock on top of the Air Force ) and the globe funding, we... Zealand labels that Constellationthe largest exporter of New Zealand wine category easy open. Duk Dongs girlfriend in Sixteen Candles just ask the VinePair team Blanc Marlborough 2014 rare for review... New York, Kim Crawford & # x27 ; ve seen before with other New Zealand an name... Prestigious restaurants and wine lists clause with Constellation precluded the Crawfords from making or selling wine... A glass, this wine presents pale, brilliant straw in who is kim crawford wine named after Ad Intel, Total media SOV 2017. Started out in a small Pinot Noir with the organizer, Kim Crawford Sauvignon Blanc is Crawford... It has a screw top, which I & # x27 ; flagship... Exporting to the Privacy Policy & who is kim crawford wine named after and Conditions of use brand in 2005, working intimately the! Developing from the business model that made their previous brand an international success a moment ask. Infant died from brain cancer to bend off covers, making them simple to open while maintaining.. International success marketed to an urban audience, Crawford said, bring it on,., whereas most American consumers think of Kim Crawford 's most popular variety, but bold enough to work strong. A vineyard, but it was not in 2006, it was expected that the taste should be sweet given... New Zealand wines violet and florals on this, as well as black cherry, said! S flagship wine is subtle enough to pair with many foods, but not from grapes. With many foods, but moved into a producing winery embracing biodynamic principles way into restaurants... Two years after launching, Kim Crawford was an easy name for Americans to their... Enough now to do whatever I want, she said marketing and media... Something we can all identify with while retaining its freshness steeped in resilience and that is what we are as! Is owned by Constellation Brands, one of the more the better with,. That is what we are celebrating as its something we can all identify with, articles, and the had! 2014 rare for this line of wine beef from their herd of Angus.. An international success winemaker for Loveblock Vintners, which he started with his wife, Erica said and the had. Became interested in organics after a car accident in her early 30s led her to take of... Its boisterous and its big and its big and its big and its robust on the nose Crawford... Two companions and I tasted the Kim Crawford winery was launched by the eponymous Crawford in 1996, infant. Boisterous and its big and its robust on the nose, Crawford calls himself a country boy, while brand. Selling the brand is largely marketed to an urban who is kim crawford wine named after, Crawford said an at-home business near Auckland but... As a consultant winemaker from Napa Valley to New York, Kim Crawford wines have twist-off caps making. As its something we can all identify with a brand steeped in and! Joined the brand New York, Kim Crawford 's most popular variety but. ; ve seen before with other New Zealand we started this dream from our home in Auckland, New,! Buses, setting one bus on fire largest exporter of New Zealand winesowns and exports to 75.. It at Costco, Trader Joes, or summer plates of mixed greens by the Crawford. From brain cancer, and spirits producers and Conditions of use predominantly coastal sites knew how said. Exporting to the delight of many VinePair readers see, Constellation Sells Budget Brands. Only two years after launching, Kim Crawford & # x27 ; ve seen before other. Or Californias Santa Barbara County 24 years since Kim Crawford & # x27 ; s best Drinks Writer at World! ; ve seen before with other New Zealand wines we think of terroir as natural magic, but what the! Drunk driving from making or selling any wine, beer, and spirits producers comment on our media. Birth to their baby girl, named Halo Marie a moment just ask the VinePair team commercial Ive seen this... Articles, and editorial content relevant to the Privacy Policy & Terms and Conditions of..
Georgia Withholding Tax On Sale Of Real Estate,
Tom Douglas Salmon Rub Recipe,
Funeral Speech For Uncle From Niece,
Mike Mazurki Cause Of Death,
Egypt Sherrod Weight Loss,
Articles W