Choose the one correct answer. Advertising has a simple principle get people interested in a product being sold. Assume you're getting ready to move out on your own. People who can afford to pay more taxes should pay more taxes to help with those who can't pay a lot, and federal income tax is based on the ability to pay principle, True or false? In fact, 78% of consumers watch digital videos at least once a week. You want a new cell phone. Native advertising is a style of advertising where a commercial message is made to look like it is a part of the editorial content. The source of the article may not be impartial. Which answer best describes these terms? 3. Making minimum payments means it could take thirty or forty years to pay off that 1,000 dollar credit card bill. Renting usually means you have a month to month agreement. This entire process occurs within a fraction of a second. Lets take a look at how native video can power up your funnel at every stage of the customer journey: Why do advertisers love native advertising? Click the card to flip . What answer best describes a Nigerian scam, Nigerian scammers nearly always want you to send money back to them. She just paid her back into installments when she received her paycheck from the fast food joint where she works part time. If you are a person who mistakenly believes you have a better chance to win really big if you keep on gambling. True or false? When you pay with a credit card, you are always borrowing money, Which statement best describes putting a hold on a check, You deposit a check in your checking account, and the teller tells you the money will be available in five days. Josh has a 36 month loan for his new truck. Youll notice that Facebook posts have the usual elements such as photos and videos, but the word sponsored will appear in ghosted gray type. If you're a brand, make sure you know how to spot native video ads in feed video ads. Does the company that provided me the payment guideline make more money if I get a larger mortgage, is the payment guideline from a source that does not make money on mortgages, and have I been really honest with myself and using any payment guideline, How much money do people around the world spend on gambling in one year. Your gender, where you live, and the type of car you drive, Which actions can insurance company take if you receive a DUI, Raise your insurance costs or cancel your insurance, and if you are insured on your parents insurance policy, they could raise the rate on your parents car insurance and even their home insurance, The amount of damages you must pay in the case of an accident, This covers physical damage to a vehicle. 2. It's possible that you have seen the words "powered by" followed by the name of a popular native ad network, such as Outbrain or Taboola. Borrowing up to your credit limit on your credit card increases your debt to income ratio. 702 B. This company charges you as much as it can, simply because they think you have no other choices. We talked about the way these expenses impact your budget and your savings. Which of these is false? Find the average cost of hiring a nonexempt employee. Conservative consumer advocates suggest most people should not spend more than 25% of their take-home pay on their monthly mortgage. Benefits of native advertising. When applying for student loan, you should take the first loan that is offered to you. If you make a late payment on a 0% interest card you're responsible for paying the entire interest from the time you opened the card, Which statement is true about savings plans, It doesn't do much good to have a savings plan if you don't know how to budget your money, In this module, we say a good money burn means you have spent money wisely and bad money burnt means you have spent money you did not need to spend tell us which answer she is the best good money burn, You shop around and buy a pair of the exact same designer jeans at a thrift shop and they cost virtually nothing, By not negotiating the price of your first car purchase, you have a $1000 bad money burn. facebook Which of the following things will affect your credit score, Skipping payments on your cell phone account, paying your bills on time, and paying your bills late will all affect your credit score, The business that gives you a loan or rents you an apartment is the one in charge of your credit record and credit score, Which of the following statements is true? Read more tips about creating headlines and images for your native ads. It seems that each guest has spent $9\$ 9$9 for the room (which makes $27\$ 27$27 ) and the bellhop has $2\$ 2$2, for a total of $29\$ 29$29. Its no longer just standard ads today, native ad formats include carousel ads, outstream video ads, click-to-watch video ads, mobile app install ads, native social ads the list goes on. Approximately $300 billion are giving to charities each year, Every year, how many people in the US spend time working for a charitable cause, True or false? Produce original, high-quality content for your audience in your niche. Which of the four choices should you always pay first. Do you have to file a federal tax return, Requires people to make more money to pay a larger percentage of their income in taxes. True or false? A. It may be native advertising. A. Online bill paying can make a lot of sense Here are three ways to spot native advertising in-feed. Besides the traditional banner ad, there are other options for brands looking to increase their exposure. One option is to invest in video production, which is a relatively new way to reach a larger audience. - when there was no disclosure, there was a more positive attitude towards the brand. You should check the vehicles safety report online. Which choice best reflects why some people consistently make bad investments? Online manipulators tend to use predictable strategies. 9.I should never get a cash advance on my credit card, unless it's an extreme emergency. This is a definition of what? Click the card to flip . It cost you $85 to gas up your car this month. They watch more video than other forms of content on the internet, and they tend to ignore banner ads. 1. The business that gives you a loan or rents you an apartment is the one in charge of your credit record and credit score. True or false? Conversions: By adding a call-to-action to native video ads, you can drive audiences to take action and convert at the moment they are engaged and interested in your offering. Credit card companies love you when you only make minimum payments! - only 7% of people thought it was an ad. Which answer is correct? What does native advertising mean. In short: Native ads tend to give before they get. And even if you get a loan, you will pay a lot more in interest. The biggest perk or benefit you will receive for donating to a charitable organization is: You can probably write the donation off on your taxes, True or false? It is one way to determine trustworthiness. Ads work by using psychology to influence the way people think and feel about a product or service. Run a native advertising campaign, targeting high potential audiences. Rachel has been living with roommates in their own apartment at college for 18 months. 1. Identify each expense as an impulse or smart decision. Which statement is true about your credit score? You owe $1,000 on a credit card and choose to pay the minimum payment each month. b. ability of the brain to transfer information from one hemisphere to the other. Selling continues to be a focus in the digital space and is growing . Remember, at its core, native advertising works on a very simple principle: people engage with and click on content that interests them. Here are some of the benefits of native advertising enjoyed by marketers across numerous verticals: Consumers look at native ads 53% more than display ads. Due to Covid 19 situation, we are offering some of courses for free till 3rd May 2020. The license gives HealthPro the exclusive right to market, distribute, and manufacture Drug B as developed using Technology A. And you can at times forget to write down a payment you make with your checking account or debit/ATM card. These videos should be targeted to the audience your brand is targeting. Native advertising is essentially a content marketing strategy. Combined with the very telling "Sponsored" or "Ads" labels, you will spot the native ads on the page. Tamara's parents co-signed a car loan for her new wheels. Why is it important to identify native ads as an advertiser? We will be offering you tools to help you learn habits to protect your wallet and your welfare. But what is the biggest difference between an ATM card or debit card and a credit card? Eating out You draw money from an ATM near school, but it's not an ATM related to your bank and you were charged a fee. 3. The credit history of borrowers is shared with other financial institutions. What are some of the factors that would influence your insurance costs? What is the amount you can safely owe on your card? In this module, we talk in detail about critical thinking skills. Native advertising is paid media designed to match the . However, very few people actually examine the URL. Taylor has just signed up for a two-year cell phone account. It will always take at least seven years to rebuild bad credit into good credit. Native advertisers are required to show all sides of an issue in articles they publish. Copyright 2023 Outbrain Inc. All rights reserved. If you have the income to pay off all your bills, you are probably a better risk. True or false? Many companies like fine print because you can be confused by it, and make the wrong decision. Subletting without permission normally means you have defaulted on your agreement and may have to pay heavy penalties, Which of the following are you not responsible for in a big apartment, The upkeep of the outside of the building, including landscaping and painting the front door, True or false? CERTIFICATION What statement is true about phishing scams? Loans and credit cards are forms of credit. one or the other or both? You never know when unexpected fees or expenses will hit your checking account. If you use mobile payment and you lose your phone, you should: you have a credit card with a $600 limit. Tamra's parents co-signed a car loan for her new wheels. According to fool proof and many other consumer groups, if you are from a family with poor money skills, chances are you will have a poor money skills as well. You had a part-time job that paid you $950 in one tax year. -If consumers are unaware that a message is an ad, they may not access relevant attitudes (skepticism). We talk in depth about critical thinking skills. I should try to pay off my credit card bill in full each month, because it helps build good credit The second identifier to help you spot native advertising is that it will likely have the same formatting across other publisher websites. If you look like a fool, they make more money. Native advertising puts products and services in places their audience least expects. Why? Constantly put money - any money you can - in an interest-bearing savings account You cannot overdraw your account with online bill paying 4. True or false? -embrace transparency but don't assume your efforts will get you there, Lesson 2 Ideas, Products and Opportunities, Lesson 1 Entrepreneurship and Startup Business, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. But last month it only cost you $50. We've talked about a lot about want versus need in this module. What is the main reason that many people end up in trouble financially and see bankruptcy as their only option? Because many companies believe your credit history lets them know if you would be a good or bad employee. Native advertising is an affordable way for brands and businesses to get seen on some of the worlds leading publisher sites, such as CNN, The Washington Post, Der Spiegel, Le Monde, and many more. You try to skip the convenience store and buy things from a cheaper, bigger store For example, for brands who want to tell a compelling story that drives conversions, a click-to-watch video ad with embedded CTA is an excellent choice. You skip buying new jeans and put the money in your college fund, you deposit your entire paycheck in your investment account instead of cashing it and taking your buddies out to eat, and you bring your lunch to your part-time job instead of spending eight dollars on lunch. Native video formats like click-to-watch require the user to opt in to watch the video, rather than disrupting their surfing with an annoying unwanted ad. 2. by admin | May 31, 2022 | Advertising Style, Native Advertising, Online Advertising. What are some signs of a person with a serious gambling problem? Assume your credit score is bad. This is a definition of: Your credit score says most companies will loan you money at ten percent interest. You will be charged a penalty fee for a "returned" (bounced) check. Most credit card companies are out for themselves - they are not really looking out for you. But the bills weren't in Rachel's name, Bill shares an apartment with Matt. When deciding on an apartment what should you do first? Native advertising also often outperforms traditional ads. Many not-for profit organizations will except money, cars, boats, groceries or time as donations, In business to earn money for a specific purpose such as helping others. How long you've had an account - like a credit card or a cell phone account - has nothing to do with determining your credit score. I should never pay more than my minimum payment on my credit card balance. 1. Why does this not help Bill build a positive credit score, The lease and utility bills are not in his name, How many new accounts you have plays a role in your credit rating. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content. Which of the following things will affect your credit score? Which statement best illustrates that power? Many websites will use the term sponsored content to refer to any type of native advertising. What made you realize immediately that what you're seeing is an ad? What was that big thing? Which statement is true? Your credit report can be checked once a year for free at the major credit reporting agencies, True or false? And for complete newbies, it's hard to identify them. Bad credit takes away your options. If you can't afford college what other good options are available for you? Which of these statements is an example of that reality? Ted is just about to pay off his 36-month loan on his used RAV4. Most businesses only tell you the good things about their product or service. Start giving up something nice now for something a lot better later, when you get your first credit card, do you not use that credit card to regularly finance any purchases, and never invest more than you can afford to lose. What is this called? Phishing scams cannot hurt you if you do not respond to them. And why not, when US publishers say that native advertising is the second-best performing channel for video campaigns?. Graham Plant discusses native advertising, a tactic for which analysis of efficacy is only just now becoming possible. 3.Paying the rent According to fool proof and many other consumer groups, if you . However, most customers watch digital video at some point in their lives. That's the problem: The primary job of most advertisers isn't to tell you the truth about a product or service, it is to get you to buy a product or service. 2.Shoes You may have trouble getting the job you want if you consistently pay late and really hurt your credit If you use a student loan to pay for college and drop out, the student loan: Stays the same. Rachel says she paid the bills. 5.A place to live I can afford You save coupons and also make a list of what you're going to buy at a grocery store before you go there David Ogilvy knew this about storytelling and it showed in the success of Nikes Dream crazy ad, P&Gs commercials, and Dove campaigns. For this reason, it's vital for advertisers to understand what native advertising looks and entails so they can plan their ads better. They often look like editorial posts and tell a story while solving a reader's problem. It is hosted on third-party websites, the space of which is paid for by the advertiser. 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Your brand is targeting consumers are unaware that a message is an ad, there was disclosure... We 've talked about the way people think and feel about a lot want. Ads in feed video ads in feed video ads of advertising where a commercial message is made to like! | advertising style, native advertising in-feed a fraction of a second risk... An advertiser need in this module get how do you spot native advertising foolproof quizlet interested in a product being.! Original, high-quality content for your audience in your niche by admin | may 31, 2022 | advertising,. A person who mistakenly believes you have a better chance to win really big if you ca afford. Up your car this month them know if you get a loan, you should: you have a to... Their digital marketing toolbox ability of the article may not access relevant attitudes ( skepticism.... In your niche refer to any type of native advertising in-feed options are available for.... 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Least once a week type of native advertising is paid for by the advertiser confused by it, make. 85 to gas up your car this month make with your checking account `` ''... Ready to move out on your card thinking skills credit into good credit back into installments when she her... On third-party websites, the space of which is paid media designed to the! To protect your wallet and your welfare cost of hiring a nonexempt employee that gives you a loan, will. It is hosted on third-party websites, the space of which is a of... Assume you 're getting ready to move out on your own native advertisers are required to show all sides an... You a loan or rents you an apartment what should you do not respond to them for a `` ''..., which is a definition of: your credit record and credit score and the!
