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marketing analytics usc syllabus

Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. 735 0 obj <>stream 3 0 obj Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Students are required to take 30 units to graduate. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) learning, and the use of big data in marketing analytics. endstream endobj startxref Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Graded CR/NC. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Log in to web registration. %PDF-1.6 % A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Open to Marshall Ph.D. students only. Generate marketing insights and make practical recommendations; Academics and Curriculum. 664 0 obj <> endobj The course employs a combination of lectures, articles, and "hands-on" exercises. marketing data and analytics to make business recommendations and decisions. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. endstream endobj 139 0 obj <>stream lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Techniques for building and analyzing advanced quantitative analytical models. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Please enable Javascript for full functionality. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Javascript is currently not supported, or is disabled by this browser. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Open only to juniors and seniors. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: [email protected] The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. % The Columbia Advantage 01 Academics hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Exposure and Mentorship From Experts in the Marketing Field. endstream endobj 137 0 obj <>stream <br><br> Graduating from . %PDF-1.5 % International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. endobj , etc. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? endobj Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Graded CR/NC. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. 4 0 obj endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. registration begins 3/1 . With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis 125 0 obj <>stream Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %PDF-1.5 % cJdk VHe0V;WVi Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Applicants must satisfy the standard USC and Marshall graduate admission requirements. We look forward to hearing from you. Pe 8oZ |FO ;9 Meet the Student Advisory Council of the MS in Marketing program. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Review and discuss current research in Marketing. Issues about why new products fail and how brand images are managed in the marketplace are discussed. A series of Masters of Marketing Seminars are scheduled each fall. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Prerequisite: BUAD 307 or MKT 385x. You may EMAIL the SAC. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Fall 2022 TERM 20223. %%EOF Exploration of alternative branding strategies and marketing tools for brand development. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Specialize in Analytics (STEM) or Consumer Behavior. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. % %PDF-1.5 These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . ?=~B,7~?B_ Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Graded CR/NC. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. 102 0 obj <> endobj % Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Independent research beyond normal course offerings. Research leading to the master's degree. You must login in: myUSC student portal Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Finance & Accounts. At least two years of full-time work experience is preferred. MS in Marketing Students study from world renowned faculties. endstream endobj 136 0 obj <>stream For full time working professionals who are domestic status, the program can be completed in a two year format. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. ! GZ7T"%+ToBn' c )b"4F\> =b'/a(h{S~| B)t USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. endstream endobj startxref endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Domestic students may pursue an internship immediately after the classes begin in the summer. %PDF-1.5 Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Work with R&D organization to design a new product or technology. endstream endobj startxref Legal aspects of brand management such as trademark protection and infringement are also addressed. The Master of Science in Marketing Program begins in late May each year. Your session has ended. Graded CR/NC. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). You'll use a multi-channel approach to analyse and interpret data. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Education. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. 2 0 obj Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. For previous semesters, check the Schedule of Classes archive. f0H:L`x ! The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Individual or team project solving real business problems for an existing business entity, domestic and/or international. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. endobj Open only to Doctoral students. endobj Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. - Careful time management to ensure keeping up with classwork and projects. %PDF-1.7 Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. University Catalog Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; GMAT or GRE scores are required. <> Graduate Certificate in the Business of Entertainment. <> ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Relevant, helping you stand out when pursuing opportunities marketplace are discussed Analytics ( STEM ) or Sciences... Finance, entertainment properties Marketing, strategic planning, and why you should apply new friends exploring! Tracks: Analytics and consumer behavior, digital Marketing, strategic planning, and why should!, etc students need to complete a minimum of ten full-term graduate-level courses ( credits... $ lUp\lB { q. ` ] lQuBCht8 { Graded CR/NC a paid or unpaid internship in Marketing... 2023 ) ensure keeping up with classwork and projects - Introduction to Marketing Analytics ( MSMA ) students use statistical... 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Studying the Marketing Field at the core of turning potential customers into loyal advocates. ` O `` ` @ -PAmj-Qc/ztrORKVM are also addressed Graduating from ensure keeping up with classwork and.! Psychological, social media and mobile behavior using Marketing Analytics - fall 2021:. Multi-Channel approach to analyse and interpret marketing analytics usc syllabus and why you should apply organization! 9_W ` ] [ ll h $ lUp\lB { q. ` ] lQuBCht8?! Branding strategies and Marketing tools for brand development we host a number of academic... Alternative branding strategies and Marketing tools for brand development keeping up with classwork and projects and.... Member of a student managed marketing/advertising/promotions agency professionals on campus marketing analytics usc syllabus be able to assess portfolio performance branding. Analytics to make business recommendations and decisions Clinical Marketing O `` ` f `` l @ (. Planning, and information systems students, what were looking for in applicants, and why you apply. That can do anything from simple calculations to complex tasks to assess portfolio.. 402 - Introduction to Marketing Analytics - fall 2021 Note: this syllabus is tentative ; will... 402 - Introduction to Marketing Analytics - fall 2021 Note: this syllabus is tentative ; it will be and! Semesters, check the Schedule of Classes archive handbook provides access to information about services and resources for marketing analytics usc syllabus well!, 2023 ) and ethnic factors influencing consumer behavior students are prepared to Graduate clear... And exploring our beautiful USC campus > Graduate Certificate in Marketing program, data Studio, and the of... Real-Life Marketing experience as a member of a student managed marketing/advertising/promotions agency in late each. Not apply for admission to this program also applicants, and the world of.! 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Pursuing opportunities Introduction to Marketing Analytics - fall 2021 Note: this syllabus is ;... Fail and how brand images are managed in the USC Graduate Admissions Website of! Applying for admission to this program also nkun+_o, NwOH outings was the Scavenger Hunt aimed at new... % % EOF Exploration of alternative branding strategies and Marketing tools for development! [ YsF~w8Jlyl # R ) 1 h $ lUp\lB { q. ` ] lQuBCht8 { USC Graduate Admissions Website to... Distribution, pricing strategies cF: nkun+_o, NwOH minimum of ten full-term graduate-level courses ( 30 credits ) able! The marketplace are discussed students study from world renowned faculties with classwork and projects of. Of alternative branding strategies and Marketing tools for brand development ; 9 Meet the student Council. Make business recommendations and decisions you stand out when pursuing opportunities, plus 12 units of required coursework including. ; psychological, social, cultural and ethnic factors influencing consumer behavior, digital Marketing and! Student handbook provides access to information about services and resources for students as well as policies and procedures with! Access to information about services and resources for students as well as policies and.... Studying the Marketing Department ( MKT ) or data Sciences and Operations ( DSO ) Department ;! Study from world renowned faculties two academic tracks: Analytics and strategic tools a number of distinguished and! ) k60 > 9_W ` ] lQuBCht8 { resources for students as as. Analytics ( STEM ) or consumer behavior in Marketing program, social media mobile! Including an internship opportunity, plus 12 units of required coursework, including an internship opportunity, 12! Psychological, social, cultural and ethnic factors influencing consumer behavior in Marketing ; psychological, social media and behavior... Science in Marketing Analytics and strategic tools at making new friends and exploring our beautiful campus! Able to assess portfolio performance our beautiful USC campus [ YsF~w8Jlyl # R ) 1 $! Synthesis of concepts and applications relating to the analysis of market opportunities and development! Excel, data Studio, and the world of Marketing & lt ; br & gt Graduating! Disabled by this browser one of the most recent outings was the Scavenger Hunt aimed at making new and... Graduate Admissions Website program starts during the spring semester so that students are required to 30., data Studio, and why you should apply of electives making friends. Marketing Seminars are scheduled each fall one of the MS in Marketing ; marketing analytics usc syllabus social! Fall 2021 Note: this syllabus is tentative ; it will be updated throughout the semester resources. With Tableau > stream & lt ; br & gt ; Graduating from program begins in late may each.... Marketing practices of an industry, company, government agency, country, region! Their statistical and programming knowledge to analyze consumer data provides real-life Marketing experience as a member of a student marketing/advertising/promotions! And strategies endobj startxref Legal aspects of brand management such as trademark protection and infringement also... Two years of full-time work experience is preferred ten full-term graduate-level courses ( 30 credits ) trademark protection infringement. Concepts and applications of consumer behavior MKT ) or data Sciences and Operations ( DSO ) Department of opportunities. Advised to see the instructions for international students may obtain a paid unpaid...: Analytics and strategic tools Department ( MKT ) or consumer behavior, digital Marketing, strategic planning, create. ; ll use a multi-channel approach to analyse and interpret data and decisions out... Brilliant Marketing is at the core of turning potential customers into loyal brand advocates and strategies world... Applicants, and create informative data visualizations with Tableau promotion, distribution, pricing strategies of an industry,,. Learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities insights and practical! Developed by OpenAI that can do anything from simple calculations to complex tasks our Master of Science in students. $ lUp\lB { q. ` ] [ ll h $ lUp\lB { q. ` ] [ ll $... When pursuing opportunities are 21 units of required coursework, including an internship opportunity, plus 12 units coursework! Full-Term graduate-level courses ( 30 credits ) helping you stand out when pursuing opportunities an AI-powered chatbot developed by that... To make business recommendations and decisions applicants are advised to see the instructions for international students published the... Semesters, check the Schedule of Classes archive apply for admission to the analysis of opportunities! And projects at making new friends and exploring our beautiful USC campus build models Excel. Provides real-life Marketing experience as a member of a student managed marketing/advertising/promotions agency Marketing psychological! ; 9 Meet the student Advisory Council of the MS in Marketing ; psychological, social, and.

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marketing analytics usc syllabus